youtube channel Branding focusing on Autonomous Sensory Meridian Responses
BACKGROUND
Client: Vetchy A.S.M.R.
Tasking to create branding for a YouTube channel focusing on autonomous sensory meridian responses. Design must center on visuals and sounds, incorporating with imagery including headphones/earphones. The overall style can be “cute” but not too “cartoony.”
iNITIAL dIRECTION
Four options were initially presented to the client, ranging from playful to a bit more elegant. The client ultimately decided on option two but wanted a color palette that was a bit more sophisticated and a less saturated pink.
Final Logo Design
The final concept was chosen due to incorporating the lettermark using the abbreviation “V.A.” which can also be perceived as a simplified sound wave.
